The Importance of Predictive Analytics in CRM

Over the past few years, predictive analytics have been crucial in generating consumer value and increasing returns from customer relationship management (CRM) systems. Presently, the majority of CRM systems depend on historical analytics. This only helps in offering a “rear-view mirror” of consumer relationships and provides less assistance for better decision making. Catering to your consumer’s evolving requirements requires a “forward thinking” approach that can anticipate the consumer attitude, their activities and preferences. Thus innovative predicting customer interactions are effective in offering the same.

In today’s highly evolving, competitive, and global marketplace, consumers have better options available than before. Keeping this in mind numerous analysts have coined a term “customer economy”. Every organization plans a customer value strategy that can attract consumer’s cost efficiently and fulfill their requirements for price, selection, quality and service. It is equally essential to recognize and maintain profitable consumers, and maximize their value over time. For this it is essential for a company to be able to anticipate consumer requirements, demands and provide lucrative offers in the right time and in the most appropriate manner. The enterprises that can successfully implement this strategy will be the ones that would survive in a customer economy.

In the recent past, several CRM practices have failed to drive the expected returns. Some of these initiatives have been massive, assisted by essential technological investments that are designed to convert a company’s orientation from goods to consumers. Most of these practices, apart from failing to drive the expected revenue partially owing to the complexity of pushing change across the already established processes or cultures. However, some of the suggested predicting customer interaction practices for increasing consumer value that you can follow are listed below:

Today leading service providers specializing in customer experience solutions have come up with high-end applications for predicting customer interactions. The solution provides central monitoring of business rules, communication logic, backend integration thereby assisting the instant management that keeps self-service solutions aligned with the modifications to marketing, the product and operation strategies.

By making the most of these predicting customer interaction applications consumers can become confident about navigating self-service options thereby minimizing the need for live assistance. Furthermore, when consumer journeys remains incomplete, then the application integrates with the contact center architecture to offer predictive chat and voice agents along with contextual data to efficiently resolve every consumer concern.

Unleash The Potential of IBM Infosphere Warehouse Enterprise

Out of the various solutions that have been fielded by IBM for businesses and enterprises’ data management, InfoSphere Warehouse Enterprise Edition based on the advanced analytics such as OLAP, data mining and text analytics, is the ideal one. The solution bears compatibility with Linux, UNIX and Windows operating systems, and it has the potential to substantially enhance the performance of the database server with its adoptive features such as Storage Optimization, DB2 Workload Manager, Adaptive Compression, Multi-Temperature Data Management, Time Travel Query and Continuous Data Ingest. Advanced OLAP Cubing Services with Cognos reporting and Data Mining help businesses to let their employees or end-users to avail of the current and latest information. Moreover, it gives flexibility to users in terms of setup, deployment and administration of the IT infrastructure. Integration of row and column access control and label based access control provides easy and flexible control over database security.

Go through the ibm it support to know more about the included components, additional components and additional offerings, and how then can be exploited intellectually for the maximum benefits.

DB2 Workload Manager:

Data warehouse management becomes easy with this tool, and the server is in a position to allocate tasks to different server or network resources as per the prevailing workloads. The tasks are automatically executed as per priority. Thus it saves time and resources, and helps you to meet the service level agreement with your clients in a hassle-free manner. DB2 Workload Manager has been shipped with DB2 pureScale that houses an effective time-based control mechanism. Thus, the feature simplifies the task of performance optimization.

DB2 data compression and storage optimization:

Growing demand for data storage is a major concern. Underscoring this IBM InfoSphere brings substantial features to compress data in a quick and reliable manner. Different compression methods are available with the solution including Row Compression, Adaptive Row Compression, Value Compression, Index Compression, Temporary Table Compression, and more, and can be used for diverse nature of data types.

Advanced Access Control:

The task of allowing or banning certain data/user comes under this umbrella. The IBM service does authentication, authorization and auditing of any external data or users before allowing it to enter into the data warehouse. You have the option to configure the evaluation parameters, as you may decide to run the authentication by judging the types of the operating system, via a Lightweight Directory Access Protocol (LDAP) server, or via Kerberos. DB2 encryption mechanisms encrypt the transmitted data via advanced encryption technology.

Cognos 10 BI for Reporting:

Now, you can author, view, and modify any information under the database from anywhere irrespective of the operating system, device or language platforms. It also gives flexibility to IT administrators to centrally manage the console settings of the IBM InfoSphere product.

Optim Database Administrator:

This governs the database server’s change or updates features, and mitigates the application outages thereby building confidence of employees to work in an uninterrupted way.

24/7 IBM Support services are available at your demand through the secure Internet connection to make sure that you are able to exploit all built-in features with the database server housing the InfoSphere Warehouse Enterprise Edition. It is a flexible platform, and caters support services that are highly customized to meet the demand of your IT infrastructure. Your benefits are strictly protected by the service-level-agreement that usually forms a part of the catered solution.

Independent service providers have also included the ibm help and repair service in their service-list. In fact, this is a great relief for businesses as they no longer need to wait for resolutions from the IBM alone. Moreover the service is comprehensive, brand independent and is free from the annoying terms and conditions linked with limited warranty support.

Time Clocks And Their Essential Types For Official Record of Hours

If we talk about the history of time clocks, it would be quite surprising to know that the first time clock was known to be invented in the year 1888 by a jeweler known as Willard Bundy. The function of the clocks are based on diverse needs whether the person wants to keep weekly or monthly records. And more advanced cards are used in advanced time clocks.

In the modern times, the time clocks can be seen changed from mechanical devices to computer based, electronic time and attendance system. Modern types of clocks getting used to calculate working hours of employees in different sized businesses are as follows:


The real-time type is known to get an up-to-the-minute view of workforce. Being one of the most advanced and sophisticated options of keeping track of workforce status, the clock is known to be easily configured with a magnetic swipe card reader, proximity reader or biometric fingerprint reader. Coming of this type of product has reduced the condition of buddy punching in offices. Other salient features of the product include slim design and fast biometric reader.

Direct keypad entry type

The direct keypad entry type product is present in the market with a keypad which is meant to type in a personal identification number and that PIN is used to clock in and out. Easily, the product can be configured with biometric fingerprint reader or magnetic swipe card reader. Different models will be found which are built tough for application on the job site.


About biometric time clocks, it is said that the products are designed to eliminate buddy punching, protects privacy and improves bottom line in offices. Employees’ identities are identified by scanning unique finger, vein or hand scan. One of the best ways to protect privacy of employees as no actual fingerprint can be found stored in the system. Just a mathematical template can be found.

Proximity card

Proximity card readers are meant to simply allowing the user flash the card up to the clock. It is not required to slide the card through the reader. The card can be flashed in front of the time clock and can be easily punched through purses, wallets and packets. Extended time tracking features of the product include job tracking, job and meal button, multiple rates, etc.

Hence, with the help of all these kinds of time clocks, it can be said that tracking working hours of employees can be made simple and genuine.